The Baroness Lola Young addresses the audience, introducing proceedings.

She talks about the range of activity that comes under the banner of heritage, including where the notions of having shared heritage come from.

Lola talks about the push for extending education, which sat alongside ‘packaged heritage attractions’ twenty years ago, and how society is moving on from that.

How do we bring people together to have a sense of collective identity without having a ‘soupy bland mixture?’

Mindset is also as important as resources to achieve the aims of the project and conference

• How can you develop tools in your workplace?
• What are the real, practical tools needed in order to get to grips with the challenges faced by those working in the sector?

In her own words, click to download or press play below.